Audience Research

The audience is very important within the music business, and this is how artists become successful is through the audience buying their music and putting them in the charts, and also going to the artists concerts and gigs. Without the audience there would not be a music artist. So I have decided to make sure that my artist knows what my target audience like and think about music today. Their fans are what makes them popular so their opinions on music and how its promoted is important to make sure they promote their music in the way the audience wants them to.

I have done some poll's at the right hand side of my blog, these are to see how people find out about new music video's today, by looking at this it's helping me see where to place my artist, so if people are finding out about new music videos on YouTube, then I know that my artist should promote YouTube more and try and get the audience to go on YouTube to find out about them, so for instance in the Magazine Advert I will do for my artist, I could put 'Check Me Out On YouTube', this way the audience will know where to look out from new things from my artist.

I have also created these poll's so I can check them regularly and make sure that I can keep making changes to my video, so for example, one of the questions is.. Which Is Your Favourite Jessie J video, so if the answer is Price Tag, then I know to watch this video and get some inspiration from it, maybe use some of the same conventions then this way, I know my target audience will enjoy my video.

Questionnaires are also important, so I have asked 20 people, these people where all from different background's but was within my target audience age. I only asked people in my target audience age because these are the only people's opinion's I care about, asking other people would only confuse what I should do in my music video. I have also asked random people both boy and girl and kept it anonymous, I didn't need to know names just their age and what they thought.

The first question I asked my target audience was if they enjoyed music video's, the reason for me asking this is because if a lot of people don't like music video's, then this would maybe make me change my idea completely, so maybe do a film trailer, or change my target audience. Here are the results:

The results was that 18 people out of 20 said they do enjoy watching music video's, it was only 2 people that said they don't which means that I should defiantly be creating a music video, now knowing that my target audience do like watching them and actually enjoy watching them.

The second question I asked them was if they liked longer music videos, so ones with a longer narrative and maybe some dialogue at the beginning and in-between the video. The reason for me asking this was because if the target audience liked longer music video's then I thought that I should do my music video a little longer, and also add some dialogue into my own video.

The majority of my audience said that they don't like longer music video's and I asked one person why they didn't, they said "I think that longer music video's can drag on and I really just want them to get on with the song, I find it boring as well, and sometimes the dialogue can ruin the song", so I didn't want this strong opinion on my music video as I also felt the same from my point of view who is creating the video.

The third question I thought about asking was to see how many times they visit YouTube a week, although their answer could only be rough, I want to see if they even visit this website often because if they don't this could mean changing the website I use to publish my video.

This was my most varied answer, showing that different people have different opinion's. The most popular answer was 4-6 times a week which is in-between, this is still quite a few times to visit the website though, 10+ times is also quite a popular answer, so I think YouTube is still my firm choice on where to upload my video once its finished.

By creating just a few questions, I can look back at these and they should help me in creating a better music video that hopefully my target audience will enjoy.