Album Art, Digipack & Digital Booklet Anaylsis

This is the digipack for Rihanna's album 'LOUD', this is one of Rihanna's most successful albums. This includes the both the DVD and also the CD, it includes the outside front cover/album artwork and also a little poster that's an added extra. It also shows the inside which by analysing will help me with my own digipack.

The front cover is an extreme close up of Rihanna's face with perfectly done makeup on, her hair is very vibrant and it stands out to her red lipstick. The white writing stands out against the picture so we know the artist and what she stands for. This cover would stand out if it was in a shop, and it is what the album is called 'LOUD'. Her music has also changed and it works with the album title and cover, in all her music video's she has red hair and looks vibrant and also loud. I also think in general as a person Rihanna is loud in the way that she exposes her self to her fans, she makes points by what she wears and she also likes to make sure that she talks and always communicates with her fans in a loud way like through Twitter and also when she is on stage, so her album really works well with what she believes in as an artist.

The inside of the digipack is an image of Rihanna laid near a Rose Bush. This again works well with the front cover and the main colour here is Red, which means love and passion which her songs are all about. This is a new girly look for Rihanna as her album before, was Rated R and this was more of a Rock album for her, but she likes to change her style. I think the inside is good as when the CD's are put into place, they don't cover the image of her face, and so when you open the CD up she is the first thing we see. I also think the roses represent love again, so there is a theme on going throughout the whole digipack.

The CD design is of a lighter pink rose, this fits the whole CD and again works well with the rest of the album. They both have the same design and I think that this is good because although it could be hard to tear the CD apart from the DVD, it's still all together and you would know the difference as the audience due to the font and what it says on the CD not just from the design.

This is a very well known album, not only from the amount of sales but also from the picture. The designs are even on t-shirts in Topman that men are purchasing to wear, which is promoting the album showing that the design must be good to be on a t-shirt and it doing well. Also the picture is on most of her tour mechandise for the LOUD tour, its an easy design to encorperate into other things like hoodies and also posters.