Shooting Schedule

This is my shooting schedule, this is the way I shot most of my scenes and made sure that I had time to film them and check the locations of them all. I have added in the dates and locations too.

I have updated this last minute to show the scenes where I filmed where the traffic is going by, I did do some last minute filming and this is now updated on the shooting schedule.

Digipack Promotion



This is what my digipack that I was going to use, would have looked like in iTunes, by looking at this compared to the others you can see a big difference, the difference being that the rest of them do have the artist on the front. I think I will have to change my idea and make sure that my artist is easy to see and its clear that its that person on the front other wise it wont stand out. I think the font that is used is good and I like the colours to it, but I also think it would be hard to keep a theme going, as there is too many colours that could be used for it, and it would be hard to make it all a theme.

I am glad I am changing my whole idea otherwise it wouldnt have the typical dance genre conventions, and wouldn't look realistic. I also think that the quality of the album artwork is not clear and the layout could be done better in order for it to stand out in front of the audience.

Feedback

I asked for some feedback of my digipack front cover. This was to make sure that I got the conventions right and I also wanted someone's opinion as I wanted it to look and work well with my artist. I asked my teacher John what he thought and he liked the initial idea, but thought that the conventions wasnt right. As nearly all of the digipacks have the artist on the front cover, and maybe on the inside they have a graphic image, so I have decided to take this advice on board and take some photo's of the artist and add them into the front cover, I was going to do this anyway but not put them on the cover and maybe instead on the back but this now has made me change my mind and made me think that if they dont like it then the audience wont like it either and looking at most digipacks its clear they have the artist on the cover, so taking this feedback in and changing it should help me.

Idea's & Photo's For My Ancillery Text

One of my idea's for the CD cover and digipack was just some lips, as this is what I wanted to be in my music video, so I took some test shots to see what this could look like, and these was the best pictures we could get. The lighting didn't seem to work, and I tried multiple cameras to see which would give the best look.

I thought about adding some effects or maybe playing around in 'Photoshop' and 'Paint-Shop Pro', this way I thought it might fix the photo's, and I thought that instead of scrapping this idea straight away, it was best to try and see if these would look good still and also make them match my music video. So I started playing around with the effects and I think that this might work well on the digipack/ CD cover, I think if I collaged them well and added in some more effects and great fonts, the cover could work well.

Here are some of the effects that I thought did not look too bad. I think that they match the song really well and because the song is a dance song, the colours really stand for the Dance genre, as within most Dance genre video's, they have a splash of colour, like again on the David Guetta cover, he has a bright red background. After I looked at these edit's, it gave me some inspiration to do some graphic design and add in the Union Jack flag, as my artist is British and representing UK music, like the artist Jessie J does. Here is the Flag that I used. I thought the design also added that edge, that is a little rock and roll but with a few colourful effects I thought I could make it more for the Genre of Dance.

After all of the effects that I did on the pictures on the lips, I ended up with adding in the flags too, and also creating four images like in the style of Andy Warhol for some inspiration so it was like Pop art, as my artist is Pop/Dance, but put my own spin on things. I added in bright colours and also negative effects too, as in Dance music, there is many negative colours and effects, like strobe lighting and also within their DJ sets. Here is the image I come up with (This is without any text, and wouldn't be the finished design)

In the end I found it very difficult to find a font that would work well with this image, I also didn't think that it represented the artist that well after all, and thought that it was more of a Rock and Roll look for a CD Cover and didn't think it suited the Genre too well, so I have stopped working with the images of the lips, as there is nothing I don't think I can do to the images to really make it suit my artist without making it look like a Rock genre.

After all of my rough idea's and attempting to get a good CD Cover for my artist, I have had to change my idea again. Here is the original image (Left) as you can see there is a man at the bottom of the image, so Instagram helped me crop this out, and also the edited image (Right) I prefer the edited image much more, as it more bright and also its around the right size for a CD Cover.

After cropping the image I added it to Photoshop and made sure that the size of the image was okay to use as a background and was a good size that would look good, so equal dimensions. I then decided to focus on the font. I chose this font as I thought it was more Dance and went for the digital look which is what the album is about, it also looked good with the background I thought. Here is the original font before I added some effects.

I then thought that if I added this to the background that it would be too boring for the song that is meant to be a feel good party song, so I thought about what image I could add to the background to make it more exciting and fit the Genre that little bit more than it does. I thought about the club scene, as this is sort of where the background image was taken and thought about a disco ball. I found a great image of a disco-ball and added this to the background. Here is the source for the picture http://barblissseoul.files.wordpress.com/2010/02/disco-ball.jpg. After all of the editing here is what the text looked like in the end.

After all of the text editing, I just added them to the middle image and added some simple text for the name of the album so that the name of the artist really stood out to the audience buying the album. I also added in some boxes to make sure they knew that this was the name of the album.

This is what it turned out looking like....

Digipack Conventions

This picture show's all the conventions in which are needed for a digipack. Conventions are important not only just for the music video but also for the digipack. When creating my digipack, I will look at these conventions and make sure that my digipack has most of these on them other wise the audience might not buy it. I want it to stand out to my audience and for it to look realistic.

One main convention for a digipack is the main image and the surrounding images for the rest of the digipack. A digipack needs these to promote the artist in the best way possible. If its a good image of the artist then it shows them off and makes it stand out to the audience in a good way. It usually is a clear image of them and it has text next to it, which is usually the artist name and the album title. These again are really important and let the audience know the relevant information needed.

Title's of the tracks are important also on the back to let the audience know which tracks are called what? Its best to lay these out clearly so the audience know these really well, as they dont want to get the track names wrong. The back usually has some images too to promote the artist, having images on the back too means that they can get their point across as much as possible and the audience can see the most from the artist, the images will interlink with each other too and there should be a theme, so for example with the Beyonce digipack, it seems to be a powerful and strong theme because on the front and also the back they are powerful images and she looks strong in emotion.

The disc design is again important, some artist's have a big design on their CD, and some others only have the name of the album and the artist name, it just depends again on the artist and what the theme is on the album. On Beyonce's album, its very simple and there is just text, which is good, it shows what the artist is called and when its too fussy it doesnt look good inside of the case especially with the other images too.

The way that the CD is layed out is also important too, as it means that this is what the audience is seeing straight away and if it is not layed out properly then it could be hard for them to spot, so for example if the image was in the top left corner, then people would not spot it straight away and know who it was.

Magazine Advert Conventions

Conventions are something that we are used to seeing, so when looking at a Magazine Advert, I need to see what is included in this, so I can add these conventions to my own Magazine Advert.

This is a typical magazine advert. It has all the conventions including a large image of the CD cover or the artist. It is important to have this as it shows off the artist and people will be able to spot them from a mile away which is grabbing their attention and making them want to buy it, also when flicking through a magazine the image should make you stop and want to look at it, and in this case I think it does because Rihanna looks like a completely different person, so it makes you stop and think, is that Rihanna?

The logo in the top right corner is an important convention as sometimes this is how some people spot the artist and notice something. Like the Rihanna logo 'R' is something that people notice very easily and know about so when flicking through a magazine I think this would make you stop and notice it. The location of the logo is also important as when you are flicking through a magazine this would be seen if this was on the right hand page.

Another convention is the name of the artist, this is something we see straight away also, as this means that this is the artist that is promoting their album. This font stands out as it is against this black background. Its also located somewhere that we see straight away too if we opened the page, so its not located anywhere that the audience wouldn't see.

There is also a parent advisory logo which is usually seen on all posters if it includes this on the album, the reason for this is because a child or someone young might see this advertisement and think they want to buy the album but it means that if they want to, its a little warning to let me know that they need a parent going to get it or they need to be above a certain age, if they didn't put this on there I think it would annoy certain audiences as they would not be able to buy it.

The names of the songs are also a convention that need to be on the poster, it gives an example of what the audience can expect to see on the promoted album. If it isnt the tracks which are on the album, then usually its a review or a critics quote that is on the advertisement, this is to tell the audience more about the album.

Dizzee Rascal - Analysis Of Magazine Advertisement

The reason I have decided to look at this magazine advertisement is because the Genre is completely different to my chosen artist's genre, so looking at other genre's will help me see what different magazine advertisements look like for different types of music, I also could still put some of these elements into my own magazine advert.

The main image of the hip hop star in a powerful stance staring into the audiences eyes, telling the audience to buy the album, he is wearing conventionally the clothes that a hip hop star would wear, including the basketball style jacket and baggy jeans with big sneakers. The bright colour pink stands out to the audience and also means fun and also youthful, and this is the audience that Dizzee wants to buy the album, younger people who are fun and know about the rap scene, plus its a little unconventional for a hip hop male artist to have a pink album, so its breaking those boundries and making him different in the grime hip hop scene. This was also around the time that pink was a popular colour for males to wear, it was okay and seen as cool to wear this colour. The font is the album font to promote it, the white really stands out against the pink, he also could have the font in a black and white colouring to show that both races can listen to his music, in my opinion I think he has done this too because in London, where most of his fan base is, they are both white and black and he wants to promote this album to both of them.

There is also a review of the album on the poster, which gives maybe the audience who have not heard the full album before but heard a few songs of dizzee's an insight into the full album and what they can expect, as usually the audience trust a critics word, and they believe in what they say. There is also the website and the orginsation website for the audience to check if they want to find out more about Dizzee.