Gwen Stefani - Analysis Of Magazine Advertisement

The reason I have decided to analyse this magazine advert for the album 'Love,Angel, Music Baby' is because Gwen Stefani is also from the Pop Genre which is the same Genre as my artist, looking at this advertisement will hopefully give me some ideas for mine and looking at the conventions will help me to see what needs to be in my magazine advertisement.

The main image of this advertisement is the album cover the to 'Love, Angel, Music Baby', this image is very powerful as it has the artist, Gwen holding a crown and also on a thrown in an abstract art way. It makes her look like a queen, which they are very powerful and also they can be dominating which is what she wants to be to make the audience purchase her album. There is gold writing with the artist name being the most dominant on the whole poster, which makes it stand out to the audience and it lets the audience know who it is. There is a theme throughout the whole poster which seems to be royalty and also wealth. This shows that the album should be successful and she wants to known like royalty are, royalty are also in power, meaning that Gwen wants to be seen as powerful.

It also has the tracks which are featured on the a;bum included on the poster, although this font is smaller it still stands out to the audience and lets them know which songs are on it, so that her fans know if their favourite song is on this album and also maybe for the fans who don't know her as well, which songs are on there, so even if they only like that one song, they still might buy the album. It has an image of the album so that people can recognize it when they go into stores to buy it, but also where you can buy it which is from the american store 'Target' and also her official website where you can find out more about the artist and where you can buy the album from or download.

Chosen Artist Analysis Of Magazine Advertisement

This magazine advertisement is for Jessie J and her first album 'Who You Are'. This was featured in many magazines, and also newspapers. The reason I have decided to look at this magazine advert is because this is my chosen artist for my music video, so it will help to look at the conventions she has used so I can incorporate them into my magazine advertisement.

The dominating image is Jessie J's album cover for 'Who You Are'. This image is very powerful and sends the audience a very strong message that they should be proud to show their self as Jessie is doing and also its showing the audience who Jessie is, and its very bold, so if people like her it will catch their attention, its not an image that can be easily missed. The gold writing shows wealth and also luxury, showing that this album is something that will hopefully do well and give wealth to the artist, its also stands out again the rest of the poster and makes you see the artists name first which is what they want to happen when you look at a poster. The main colours within the poster are black, gold and white. These colours all work well together as they look expensive and they also stand out against each other. They all work well within the image and the costume and make up of the artist.

Underneath the image of Jessie J, there is the title of the album, and also a small section telling you which hits are of the album. This is to tell the audience maybe who don't know who she is, that she is still successful and that even though they might only like one song they still could buy the whole album, it also lets the audience who do like her, know that maybe some of their favourite tracks are on this album. Its a selling point, as it means that if people like those songs, then of course, they will buy this album, and that's why they are in white writing against the black writing, to tell the audience that. There is also her official website near the bottom and also some institutions that support the album and also the poster, both of these are important and if people like the poster and the artist then they will visit the website and maybe buy the album, so adding the website onto the poster is important and because again of the colour of the font, it means that it stands out to the audience who will be buying it.

Cast List/ My Artist Profile

In my music video there is only going to be one person in it, this way the audience don't get too confused and this is what I wanted my music video to be about, just this one person. I have decided to chose my friend Laura, as I think she has the confidence to do it and also has the look I wanted in my music video. I also only wanted one person in the music video because in most of David Guetta's music video's he always has the main artist as the focus, so I think that having just Laura as the main attention in the video will be good not only for the genre but also the audience and them recognizing her as an artist


Name Of Artist: Jessica JJ
Age: 18
Home Town: London
Likes: Twitter, Fans, Dance and Rock Music, Musicals and Singing.
Dislikes: Rude People, Bananas, Spiders and Bullying.

Jessica JJ is an upcoming artist, who has only just started in the music business. She has been around for a while but more in the behind the scenes of music, including writing and also producing songs for other artists. One of the unique things about Jessica is the fact that the artist David Guetta, spotted her at an unsigned acts night in Camden Town and thought about making a new record label and having Jessica as his first act.

David Guetta is one of the worlds best DJ's so Jessica snatched up the opportunity and also had her first hit single with him called 'Laser-Light', now 'Repeat' is the second single and she is ready to storm both the UK and the US. She has already made friends with the likes of Rihanna and also Katy Perry, so you should be seeing much more of her in 2012.

Test Shots

The first test shot I did was of the busy street I think I am going to use, the reason I have done this is too see if there is a lot of traffic down this street and if its safe to use the middle part of the road for my video


The second test shot I did was of the background I wanted to use, to see if its clear enough on the camera and okay to use for my artist to stand in front of and perform.

In the third test shot I did, this was in the middle of the road, again to see if it was safe and how it looked on the camera. I think that the traffic will look good in the dark when these get shot properly. I also think that the busy traffic will look good on camera, but only if it is busy.

Album Art, Digipack & Digital Booklet Anaylsis

This is the digipack for Rihanna's album 'LOUD', this is one of Rihanna's most successful albums. This includes the both the DVD and also the CD, it includes the outside front cover/album artwork and also a little poster that's an added extra. It also shows the inside which by analysing will help me with my own digipack.

The front cover is an extreme close up of Rihanna's face with perfectly done makeup on, her hair is very vibrant and it stands out to her red lipstick. The white writing stands out against the picture so we know the artist and what she stands for. This cover would stand out if it was in a shop, and it is what the album is called 'LOUD'. Her music has also changed and it works with the album title and cover, in all her music video's she has red hair and looks vibrant and also loud. I also think in general as a person Rihanna is loud in the way that she exposes her self to her fans, she makes points by what she wears and she also likes to make sure that she talks and always communicates with her fans in a loud way like through Twitter and also when she is on stage, so her album really works well with what she believes in as an artist.

The inside of the digipack is an image of Rihanna laid near a Rose Bush. This again works well with the front cover and the main colour here is Red, which means love and passion which her songs are all about. This is a new girly look for Rihanna as her album before, was Rated R and this was more of a Rock album for her, but she likes to change her style. I think the inside is good as when the CD's are put into place, they don't cover the image of her face, and so when you open the CD up she is the first thing we see. I also think the roses represent love again, so there is a theme on going throughout the whole digipack.

The CD design is of a lighter pink rose, this fits the whole CD and again works well with the rest of the album. They both have the same design and I think that this is good because although it could be hard to tear the CD apart from the DVD, it's still all together and you would know the difference as the audience due to the font and what it says on the CD not just from the design.

This is a very well known album, not only from the amount of sales but also from the picture. The designs are even on t-shirts in Topman that men are purchasing to wear, which is promoting the album showing that the design must be good to be on a t-shirt and it doing well. Also the picture is on most of her tour mechandise for the LOUD tour, its an easy design to encorperate into other things like hoodies and also posters.

Location and Props Ideas

I have looked around different locations and taken some pictures of possible settings for my music video, by doing this it will help me when it comes to filming and I will be able to see what might work best and what might not work within the video. I also have to think that I will be adding some effects to my music video to make it fit in with the Genre, so when looking at these setting's it best to make sure that I think about what effects I could use and what might look good.

Location: Wyke Sixth Form College

This is a room within the college where photo's are processed, Its quite a small compact space and there isn't much room to move but I still think that this red lighting could work well for my music video, and also because it adds a party vibe to the video, I also think that with the right filming techniques that this could work well and look really different to other video's. If this setting is in my music video then it wont be for the duration but this would work well for the party scenes, making sure that I filmed the parts correctly and made them match the video.

Location: Wyke Sixth Form College

This is the outside of the college, the reason I was thinking of using this location is because I was thinking of showing the artists usual routine in the video and this would be the everyday part of life in the video, I could use the whole college including the outside and all the classrooms and buildings. This could work well in my opinion but I do think it would be hard as the only time to film would be when there is students around and these could ruin the filming.

Location: Home
I think that this is a good location to film lots of scenes for my music video, the reason for this is because of the white blind, I think this will be good for filming scenes in which I want to incorporate some graphics into, It will give me a good blank canvas into adding extras to it and making sure it looks like a real music video. I also like the fact it just likes an average everyday bedroom, its not too fancy, and I don't want my music video to look too over the top as that is not what the song is about. I will film scenes during the night too with the blind fully down to make sure that the effects look better on the camera as I think daylight will be too bright and wouldn't work well in the video.

Location: Boothferry Road 

This location in my opinion will be great for some dancing night scenes, the reason is because there is this green grass part in the middle of the road meaning that my artist could stand in the middle and I could film her, then there would be cars going by with bright lights and I could add plenty of effects. I also think that outside around here will be good for walking scenes because its such a busy road and it also looks full and like a normal street.

Audience Research

The audience is very important within the music business, and this is how artists become successful is through the audience buying their music and putting them in the charts, and also going to the artists concerts and gigs. Without the audience there would not be a music artist. So I have decided to make sure that my artist knows what my target audience like and think about music today. Their fans are what makes them popular so their opinions on music and how its promoted is important to make sure they promote their music in the way the audience wants them to.

I have done some poll's at the right hand side of my blog, these are to see how people find out about new music video's today, by looking at this it's helping me see where to place my artist, so if people are finding out about new music videos on YouTube, then I know that my artist should promote YouTube more and try and get the audience to go on YouTube to find out about them, so for instance in the Magazine Advert I will do for my artist, I could put 'Check Me Out On YouTube', this way the audience will know where to look out from new things from my artist.

I have also created these poll's so I can check them regularly and make sure that I can keep making changes to my video, so for example, one of the questions is.. Which Is Your Favourite Jessie J video, so if the answer is Price Tag, then I know to watch this video and get some inspiration from it, maybe use some of the same conventions then this way, I know my target audience will enjoy my video.

Questionnaires are also important, so I have asked 20 people, these people where all from different background's but was within my target audience age. I only asked people in my target audience age because these are the only people's opinion's I care about, asking other people would only confuse what I should do in my music video. I have also asked random people both boy and girl and kept it anonymous, I didn't need to know names just their age and what they thought.

The first question I asked my target audience was if they enjoyed music video's, the reason for me asking this is because if a lot of people don't like music video's, then this would maybe make me change my idea completely, so maybe do a film trailer, or change my target audience. Here are the results:

The results was that 18 people out of 20 said they do enjoy watching music video's, it was only 2 people that said they don't which means that I should defiantly be creating a music video, now knowing that my target audience do like watching them and actually enjoy watching them.

The second question I asked them was if they liked longer music videos, so ones with a longer narrative and maybe some dialogue at the beginning and in-between the video. The reason for me asking this was because if the target audience liked longer music video's then I thought that I should do my music video a little longer, and also add some dialogue into my own video.

The majority of my audience said that they don't like longer music video's and I asked one person why they didn't, they said "I think that longer music video's can drag on and I really just want them to get on with the song, I find it boring as well, and sometimes the dialogue can ruin the song", so I didn't want this strong opinion on my music video as I also felt the same from my point of view who is creating the video.

The third question I thought about asking was to see how many times they visit YouTube a week, although their answer could only be rough, I want to see if they even visit this website often because if they don't this could mean changing the website I use to publish my video.

This was my most varied answer, showing that different people have different opinion's. The most popular answer was 4-6 times a week which is in-between, this is still quite a few times to visit the website though, 10+ times is also quite a popular answer, so I think YouTube is still my firm choice on where to upload my video once its finished.

By creating just a few questions, I can look back at these and they should help me in creating a better music video that hopefully my target audience will enjoy.